The Shift from Traditional Marketing to Entrepreneurial Marketing Practices: A Literature Review

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The Shift from Traditional Marketing to Entrepreneurial Marketing Practices: A Literature Review

Small and medium enterprise(SME) have always been an interesting subject for research. In comparison to larger business organizations, SMEs faced many challenges including how they manage daily marketing activities and make marketing related decision. This study compiles the related literature rev...

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Bibliographic Details
Main Authors:	Abdul Rahim, H., Ab. Wahab, K., Saad, Abidah
Format:	Article
Language:	English
Published:	Redfame Publishing 2015
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/632/ http://eprints.intimal.edu.my/632/1/The%20Shift%20from%20Traditional%20Marketing%20to%20Entrepreneurial%20Marketing.pdf

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