Social Media and Advertising: An Exploratory Study on the Lifestyle of Generation Y Consumers in Malaysia

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Social Media and Advertising: An Exploratory Study on the Lifestyle of Generation Y Consumers in Malaysia

One out of every seven people in the world today has a Facebook page and about four out of every five active internet users visit social networking sites and blogs. There is an increasing adoption of social media advertising by corporations. Social media has become an integral part of the consumer...

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Bibliographic Details
Main Authors:	Ohajionu, Uchechi Cynthia, Mathews, Soney
Format:	Article
Language:	English
Published:	2016
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/628/ http://eprints.intimal.edu.my/628/1/2016-May-%20Research%20Journal%20of%20Social%20Science%20and%20Management.pdf

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