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Indian Parents' Perspective towards Brand Loyalty and Kids’ Wear Safety

Parental care is an essential part of human nature. Parents have the most important role for ensuring the safety and wellbeing of their children. Children of all ages are at risk of injury from wearing defective clothing. Product safety refers to the reduction in the probability that use of a prod...

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Bibliographic Details
Main Authors:	Kothari, Vasant, Mathews, Soney
Format:	Article
Language:	English
Published:	2015
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/625/ http://eprints.intimal.edu.my/625/1/2015-October-%20BVIMRS%20Journal%20of%20Management.pdf

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