A Study on Rural Youth's Shopping Preferences towards Mobile Phones and Personal Computers

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A Study on Rural Youth's Shopping Preferences towards Mobile Phones and Personal Computers

A major portion of India that lives in villages has undergone a remarkable incremental change in many areas like, improved literacy rates, infrastructure, transportation, increased industrialization, reformed government policies to enhance status and livelihood of villagers. As result of this, even...

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Bibliographic Details
Main Authors:	Gowda, Kavitha R., Mathews, Soney
Format:	Article
Language:	English
Published:	2015
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/624/ http://eprints.intimal.edu.my/624/1/2015-March-%20The%20International%20Journal%20of%20Management%20-Focus-IFIM.pdf

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