Advertising on Social Media and Benefits to Brands

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Advertising on Social Media and Benefits to Brands

Social media has expedited unparalleled growth in human interaction in modern times. This new media has caught the attention of organisations, communities and individuals through their ability to facilitate the collaboration of virtual communities and to provide a productive environment for mutual s...

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Bibliographic Details
Main Authors:	Ohajionu, Uchechi Cynthia, Mathews, Soney
Format:	Article
Language:	English
Published:	2015
Subjects:	HD28 Management. Industrial Management HF Commerce
Online Access:	http://eprints.intimal.edu.my/622/ http://eprints.intimal.edu.my/622/1/2015-Journal%20of%20Social%20Science%20and%20Humanities.pdf

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