Advertising on Social Media and Benefits to Brands
Social media has expedited unparalleled growth in human interaction in modern times. This new media has caught the attention of organisations, communities and individuals through their ability to facilitate the collaboration of virtual communities and to provide a productive environment for mutual s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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2015
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| Online Access: | http://eprints.intimal.edu.my/622/ http://eprints.intimal.edu.my/622/1/2015-Journal%20of%20Social%20Science%20and%20Humanities.pdf |
| _version_ | 1848766522156122112 |
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| author | Ohajionu, Uchechi Cynthia Mathews, Soney |
| author_facet | Ohajionu, Uchechi Cynthia Mathews, Soney |
| author_sort | Ohajionu, Uchechi Cynthia |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | Social media has expedited unparalleled growth in human interaction in modern times. This new media has caught the attention of organisations, communities and individuals through their ability to facilitate the collaboration of virtual communities and to provide a productive environment for mutual sharing and interaction. The adoption of social media for advertising by corporations worldwide is on the rise. Many corporations today have official Facebook pages, Twitter accounts as well as corporate blogs. All these are signs that social media has become a vital part of consumers‟ daily lives as well as the day-to-day operations of corporate organisations. The purpose of this conceptual paper is to examine the various tools that companies may use in their advertising aspect to increase their service and quality for their customers and increase profit. This study also seeks to provide insights on the social media use of Generation Y consumers in Malaysia. |
| first_indexed | 2025-11-14T11:52:29Z |
| format | Article |
| id | intimal-622 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:52:29Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-6222016-11-21T06:14:59Z http://eprints.intimal.edu.my/622/ Advertising on Social Media and Benefits to Brands Ohajionu, Uchechi Cynthia Mathews, Soney HD28 Management. Industrial Management HF Commerce Social media has expedited unparalleled growth in human interaction in modern times. This new media has caught the attention of organisations, communities and individuals through their ability to facilitate the collaboration of virtual communities and to provide a productive environment for mutual sharing and interaction. The adoption of social media for advertising by corporations worldwide is on the rise. Many corporations today have official Facebook pages, Twitter accounts as well as corporate blogs. All these are signs that social media has become a vital part of consumers‟ daily lives as well as the day-to-day operations of corporate organisations. The purpose of this conceptual paper is to examine the various tools that companies may use in their advertising aspect to increase their service and quality for their customers and increase profit. This study also seeks to provide insights on the social media use of Generation Y consumers in Malaysia. 2015 Article PeerReviewed text en http://eprints.intimal.edu.my/622/1/2015-Journal%20of%20Social%20Science%20and%20Humanities.pdf Ohajionu, Uchechi Cynthia and Mathews, Soney (2015) Advertising on Social Media and Benefits to Brands. Journal of Social Sciences and Humanities, 10 (2). pp. 335-351. ISSN 1823-884x |
| spellingShingle | HD28 Management. Industrial Management HF Commerce Ohajionu, Uchechi Cynthia Mathews, Soney Advertising on Social Media and Benefits to Brands |
| title | Advertising on Social Media and Benefits to Brands |
| title_full | Advertising on Social Media and Benefits to Brands |
| title_fullStr | Advertising on Social Media and Benefits to Brands |
| title_full_unstemmed | Advertising on Social Media and Benefits to Brands |
| title_short | Advertising on Social Media and Benefits to Brands |
| title_sort | advertising on social media and benefits to brands |
| topic | HD28 Management. Industrial Management HF Commerce |
| url | http://eprints.intimal.edu.my/622/ http://eprints.intimal.edu.my/622/1/2015-Journal%20of%20Social%20Science%20and%20Humanities.pdf |