A Study on Feasibility of Digital Marketing for Small and Medium Enterprises

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A Study on Feasibility of Digital Marketing for Small and Medium Enterprises

Today is the era of information technology. The dependency on technology in all aspects of work and personal life has made the marketers to adopt different means to reach out to their tech savvy consumers. The concept of digital marketing has witnessed an accelerated growth over the past decade. Dig...

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Bibliographic Details
Main Authors:	Maney, Kiran L, Sindhuja, A., Mathews, Soney
Format:	Article
Language:	English
Published:	Archers & Elevators Publishing House 2015
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/620/ http://eprints.intimal.edu.my/620/1/2015-%20February-IJMER.pdf

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