Customer Loyalty among the Generation Y Customers in the Fast Food Industry

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Customer Loyalty among the Generation Y Customers in the Fast Food Industry

Nowadays, the level of competitiveness of the fast food industry in Malaysia is intense. New competitors are emerging and current players in the market are striving to increase their market share through opening new branches in different parts of cities. The key target market for these companies wou...

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Bibliographic Details
Main Author:	Mariady, Hansen
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/592/ http://eprints.intimal.edu.my/592/1/MBA%20-%2051.pdf

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