Service quality, satisfaction and student loyalty in Malaysian private education

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Service quality, satisfaction and student loyalty in Malaysian private education

The changing of the global demographic trends clearly suggests a growing demand for a quality higher education. In fact, several studies have been carried out in the past few years to explore the factors that have effects on the customer satisfaction and its consequences in various industries. In...

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Bibliographic Details
Main Authors:	Mansori, Shaheen, Vaz, Anthony, Mohd Ismail, Zarina Mizam
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2014
Subjects:	LB2300 Higher Education
Online Access:	http://eprints.intimal.edu.my/59/ http://eprints.intimal.edu.my/59/1/Service%20quality%2C%20satisfaction%20and%20student%20loyalty%20in%20Malaysian%20private%20education.pdf

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