A Study of Factors Affecting Consumers’ Purchase Intention on Buying Passenger Car among the Perspective of Malaysians

QR Code

A Study of Factors Affecting Consumers’ Purchase Intention on Buying Passenger Car among the Perspective of Malaysians

In a highly competitive business environment, the understanding of purchase intention is important towards marketers. As a result, automobile manufacturer and assemblers ought to ascertain consumer purchase intention in order to stay ahead in the fierce competition and the globalization of the autom...

Full description

Bibliographic Details
Main Author:	Soh, Pei Ting
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/589/ http://eprints.intimal.edu.my/589/1/MBA%20-%2048.pdf

Similar Items

A Study of Factors Affecting Malaysian Customers’ Purchase Intention toward Hybrid Vehicle
by: Siow, Khin Shiun
Published: (2012)

Factors Influencing Consumer Purchase Intention and Consumer Choice on Private Label Brand in Malaysia
by: Yang, Ying
Published: (2013)

A Study on Product Factors Affecting Purchase Intention of Properties in Beijing
by: Zhang, Lijuan
Published: (2013)

Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers
by: Ong, Li Yin
Published: (2013)

Factors That Influence Consumers’ Purchase Intention towards Ambient Advertising in Malaysia
by: Shen, Jiayuan
Published: (2014)

The Effectiveness of Facebook Marketing in Influencing the Consumers’ Purchase Intention
by: Chuah, Chong Sheng
Published: (2011)

The Study on the Factors That Affect Generation Y’s Impulsive Buying Behavior at Supermarket
by: Li, Song
Published: (2014)

Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia
by: Cham, Tat Huei, et al.
Published: (2017)

A Study on Factors Affecting the Interest of People Buying Tablet in Klang Valley
by: Phang, Juinn Zhi
Published: (2014)

The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits
by: Mohammad Iranmanesh, Mohammad Iranmanesh
Published: (2016)

Consumers’ Online Purchase Intention: A Study among University Students in Malaysia
by: Yee, Shi Wuan
Published: (2011)

Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
by: Hashim, Noor Azmi
Published: (2008)

Case on “To buy, or not to Buy”
by: T., Senthil Kumar
Published: (2017)

Factors affecting the purchase intentions of luxury cars in Malaysia
by: Hamidi, Muhammad Hairul Ashraf
Published: (2021)

Factors affecting hybrid car purchase intention in Malaysia
by: Woon, Yaw Hor, et al.
Published: (2014)

Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
by: Lu, Lim Sin
Published: (2009)

Online Purchasing Patterns And Intention To Purchase Through Internet : A Study On Malaysian Consumers' Perspective
by: Lim , Sin Lu
Published: (2009)

Perceived Risk and Consumer Buying Behavior for E-Commerce in Malaysia
by: Tan, Tzyy Tsong
Published: (2011)

The Moderating Effect Of Social Class Between Halal Cosmetics Consumption Value And Purchase Intention Among Malaysian Consumers
by: Liew, Wan Shean
Published: (2024)

Consumer’s Awareness of Global Warming and Its’ Impact on Purchasing Intention of Eco friendly Products
by: Ekidem, Mfonobong Essien
Published: (2010)

Study on Packaging Elements That Affect Consumer Purchase Decisions of Body Wash Products in Klang Valley, Malaysia
by: Lai, Wun Yen
Published: (2014)

Factors Influencing Consumers Purchase Intention towards Online Group Buying In Malaysia
by: Liew, Yean Sien
Published: (2015)

A Study of Factors Affecting Consumer’s Preference on Travel Agencies in Malaysia: Case of Malaysian Students
by: Yang, Wei
Published: (2013)

Examining the Factors of Ewom That Influence the Consumers’ Online Purchase Decision in Nilai, Malaysia
by: Yang, Hong
Published: (2013)

A Study on the Effect of Advertising Media on Malaysia Consumers’ Brand Awareness and Purchase Intention toward Food Products
by: Hue, Shin Yen
Published: (2014)

The Influence of Product Attributes Evaluation towards Proton Car Purchase Decision in China
by: Li, Yuan
Published: (2011)

Factors influencing purchase intention of cloud-based food delivery
by: Karmawan, I. Gusti Made, et al.
Published: (2021)

Factors Affecting Consumers’ Impulse Buying Behaviour in Social Commerce
by: Lai, Ting Yu
Published: (2019)

Product packaging criteria that affect consumer intention to buy
by: Kam, Jia Ying
Published: (2022)

Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah
by: Abdullah, Puteri Afiqah Auni
Published: (2018)

Packaging Influences towards Consumers’ Purchasing Decision
by: Lee, Looi Roong
Published: (2012)

Readiness to Purchase Airline Tickets through Smartphone: A Malaysian Perspective
by: Philips, Remo
Published: (2013)

Structural Relationships Between Perceived Risk And Consumers Unwillingness To Buy Home Appliances Online With Moderation Of Online Consumer Reviews
by: Ibrahim, Syarafina, et al.
Published: (2014)

Private Brand Purchase Intention: An Analysis in Malaysia
by: Dou, Ye
Published: (2014)

The Effect of Green Marketing Tools and Strategies on Consumers’ Purchase Intention in Food and Beverage Industry: A Case in Klang Valley, Malaysia
by: Khor, Wen Loon
Published: (2013)

Effect of ethnocentrism and patriotism on the buying intention of Malaysian national car
by: Che Aniza Che Wel,, et al.
Published: (2018)

The Effects of Shopping Orientations on Online Purchase Intention in Malaysia
by: Zhu, Jia
Published: (2014)

Factors Affecting Generation Y in Making the Purchase Decision of Healthy Fast Food in Klang Valley of Malaysia
by: Kang, Kai
Published: (2014)

Factors affecting the Staff Turnover Intention: A Case study of a Malaysian Steel Manufacturing Company
by: Ng, Alex, Hou Hong, et al.
Published: (2019)

An Investigation on the Factors Influencing Consumer Behavioral Intention to Adopt Broadband in Kuala Lumpur, Malaysia
by: Fu, Bo Yang
Published: (2014)