The Influence of Product Attributes Evaluation towards Proton Car Purchase Decision in China

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The Influence of Product Attributes Evaluation towards Proton Car Purchase Decision in China

Product attributes of a product influence customers’ purchase decision, it plays an indispensable role in customers’ purchase decision making process. This study is conducted to identify the product attributes that influence Chinese car buyers’ Proton car purchase decision, and discover the most inf...

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Bibliographic Details
Main Author:	Li, Yuan
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/588/ http://eprints.intimal.edu.my/588/1/MBA%20-%2047.pdf

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