Understanding the Antecedents of Customer Loyalty in Network Airlines Industry in Klang Valley Area Malaysia
Network airlines industry is considered as one of the most growing markets in the world. The objective of this research is to investigate the main factors that influencing customer loyalty among international students from any education institution in Klang Valley Area Malaysia. The main factors tha...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2011
|
| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/584/ http://eprints.intimal.edu.my/584/1/MBA%20-%2043.pdf |
| _version_ | 1848766511015002112 |
|---|---|
| author | Angriado, Suci Lovena |
| author_facet | Angriado, Suci Lovena |
| author_sort | Angriado, Suci Lovena |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | Network airlines industry is considered as one of the most growing markets in the world. The objective of this research is to investigate the main factors that influencing customer loyalty among international students from any education institution in Klang Valley Area Malaysia. The main factors that are adopted in this research are brand name, perceived service quality, price and loyalty programs. Questionnaires are distributed to 200 international students and were used to analyze the results. The research result shows that price has a high influence on customer loyalty. The result also showed that overall factors have strong positive influence toward customer loyalty. Further recommendations and discussions of the results for further research are also provided. |
| first_indexed | 2025-11-14T11:52:18Z |
| format | Thesis |
| id | intimal-584 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:52:18Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-5842016-11-07T06:25:53Z http://eprints.intimal.edu.my/584/ Understanding the Antecedents of Customer Loyalty in Network Airlines Industry in Klang Valley Area Malaysia Angriado, Suci Lovena HD28 Management. Industrial Management Network airlines industry is considered as one of the most growing markets in the world. The objective of this research is to investigate the main factors that influencing customer loyalty among international students from any education institution in Klang Valley Area Malaysia. The main factors that are adopted in this research are brand name, perceived service quality, price and loyalty programs. Questionnaires are distributed to 200 international students and were used to analyze the results. The research result shows that price has a high influence on customer loyalty. The result also showed that overall factors have strong positive influence toward customer loyalty. Further recommendations and discussions of the results for further research are also provided. 2011 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/584/1/MBA%20-%2043.pdf Angriado, Suci Lovena (2011) Understanding the Antecedents of Customer Loyalty in Network Airlines Industry in Klang Valley Area Malaysia. Masters thesis, INTI International University. |
| spellingShingle | HD28 Management. Industrial Management Angriado, Suci Lovena Understanding the Antecedents of Customer Loyalty in Network Airlines Industry in Klang Valley Area Malaysia |
| title | Understanding the Antecedents of Customer Loyalty in Network Airlines Industry in Klang Valley Area Malaysia |
| title_full | Understanding the Antecedents of Customer Loyalty in Network Airlines Industry in Klang Valley Area Malaysia |
| title_fullStr | Understanding the Antecedents of Customer Loyalty in Network Airlines Industry in Klang Valley Area Malaysia |
| title_full_unstemmed | Understanding the Antecedents of Customer Loyalty in Network Airlines Industry in Klang Valley Area Malaysia |
| title_short | Understanding the Antecedents of Customer Loyalty in Network Airlines Industry in Klang Valley Area Malaysia |
| title_sort | understanding the antecedents of customer loyalty in network airlines industry in klang valley area malaysia |
| topic | HD28 Management. Industrial Management |
| url | http://eprints.intimal.edu.my/584/ http://eprints.intimal.edu.my/584/1/MBA%20-%2043.pdf |