An Exploratory Study on the Consumer Attitudes toward Mobile Advertising Targeted To College Students in Klang Valley, Malaysia

QR Code

An Exploratory Study on the Consumer Attitudes toward Mobile Advertising Targeted To College Students in Klang Valley, Malaysia

The rapid explosion of mobile phones along with the technological development has created a whole new marketing medium named mobile advertising. This research investigates the (1) attitudes of college students toward mobile advertising, (2) perceived risks of mobile advertising to college students,...

Full description

Bibliographic Details
Main Author:	Tan, E Teng
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/583/ http://eprints.intimal.edu.my/583/1/MBA%20-%2042.pdf

Similar Items

Factors Affecting Attitude Of Klang Valley’s Consumers Towards Internet Advertising
by: Yi, Chew Zhi, et al.
Published: (2014)

Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising
by: Tri Dinh Le, Tri Dinh Le, et al.
Published: (2014)

An Exploratory Study on Customer Perceived Value on Purchasing Behavior of Green Food among Consumers in Klang Valley
by: Zheng, Xiangyu
Published: (2014)

Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
by: Shaizatulaqma, Kamalul Ariffin, et al.
Published: (2016)

Factor Of Consumers Attitude Toward Mobile Advertising
by: Sea, Su Yee
Published: (2014)

Consumer attitude towards mobile advertising in Malaysia
by: Lo, James Teck Lun, et al.
Published: (2014)

Ethnic advertising: adolescents’ attitudes towards target and non-target advertisements
by: Butt, Mohsin, et al.
Published: (2010)

Social Media and Advertising: An Exploratory Study on the Lifestyle of Generation Y Consumers in Malaysia
by: Ohajionu, Uchechi Cynthia, et al.
Published: (2016)

Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults in Malaysia
by: Zhang, Shan
Published: (2014)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Consumer’s attitude towards ready to eat food products in Klang Valley
by: Abdullah, Muhamad Amirul Ashraf
Published: (2018)

Behavioural intention to adopt mobile wallet among millennial genration in Klang valley
by: Lim, Louis Tze Yuan
Published: (2019)

Factors Affecting the Intention to Adopt Mobile Banking. A Study in Klang Valley, Malaysia
by: Wong, Si’Jie
Published: (2013)

Factors Affecting the Buyer Preferences towards Hybrid Vehicles in Klang Valley
by: Chia, Ja Meng
Published: (2014)

Evaluate On the Relationship between Advertising Clutter and Generation Y Negative Attitude toward Television Advertising
by: Yan, Yuzhen
Published: (2013)

Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley
by: Khew, Yi Fei, et al.
Published: (2019)

Study on Packaging Elements That Affect Consumer Purchase Decisions of Body Wash Products in Klang Valley, Malaysia
by: Lai, Wun Yen
Published: (2014)

Entrepreneurship tendency attitude of demographic factors among Malay dealer Shall petrol satisfaction in Klang Valley
by: Azlan Syah Abdul Aziz,
Published: (2007)

E-Learning for Post-Graduate Students in Klang Valley, Malaysia
by: Hing, Soon Huai
Published: (2016)

Moderating effects of gender on the relationship between financial knowledge, financial attitude and self-control and financial behaviour among college- bound Gen Y in Klang Valley, Malaysia
by: Maarof, Zuhairah
Published: (2015)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

Factors That Influence Consumers’ Purchase Intention towards Ambient Advertising in Malaysia
by: Shen, Jiayuan
Published: (2014)

Understanding Klang valley shopper’s attitude toward online shopping platforms
by: Tan, Wei Pang
Published: (2023)

Perceived Acceptance of Mobile Advertising in Maldives
by: Mohamed, Auzam
Published: (2016)

Employees’ attitude towards Islamic banking: An exploratory study in Malaysia
by: Hassan, Arif
Published: (2016)

Employees attitude towards Islamic banking: An exploratory study in Malaysia
by: Ali, Syed Ahmad, et al.
Published: (2017)

The Effect of Green Marketing Tools and Strategies on Consumers’ Purchase Intention in Food and Beverage Industry: A Case in Klang Valley, Malaysia
by: Khor, Wen Loon
Published: (2013)

Public attitude toward urban agriculture in Malaysia: study on values and knowledge in Klang Valley
by: Shamsudin, Mad Nasir, et al.
Published: (2014)

Malaysian consumers' willingness-to-pay toward eco-labeled food products in Klang Valley
by: Mohamed, Zainal Abidin, et al.
Published: (2014)

The Impact of Rewards on Employee Motivation in SME in Klang Valley, Malaysia
by: Yang, Yu
Published: (2014)

Investigation of Technology Management Process Implementation in SMEs in Klang Valley
by: Syazrie Adley, Nor Azman, et al.
Published: (2017)

Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley
by: Dahari, Zainurin
Published: (2001)

The impact of social media advertising characteristics on consumers' attitude towards advertising in China
by: Zhang, Jingjing
Published: (2022)

Applicability of The Learning Organization Concept in Malaysian (Klang Valley) Companies
by: Wen Yoong, Lincoln Leong
Published: (2010)

In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
by: Hussein, Zuhal
Published: (2011)

A Study on the Effect of Advertising Media on Malaysia Consumers’ Brand Awareness and Purchase Intention toward Food Products
by: Hue, Shin Yen
Published: (2014)

Consumer Behavior towards Mobile Phones: A Look at the Product and Technology
by: Shamsuddeen, Babangida Umar
Published: (2013)

A Study on Factors Affecting the Interest of People Buying Tablet in Klang Valley
by: Phang, Juinn Zhi
Published: (2014)

The Factors That Influencing Employee Job Satisfaction: Case of Selected SME in Klang Valley
by: Krishnan, Thanigaivel R.
Published: (2012)