Consumers’ Online Purchase Intention: A Study among University Students in Malaysia

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Consumers’ Online Purchase Intention: A Study among University Students in Malaysia

E-commerce is one of the crucial trading methods in the worldwide. Hence, it is important to understanding consumers’ online purchase intention. This research aims to examine factors that influencing consumers’ online purchase intention among university students in Malaysia. Besides, the most signif...

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Bibliographic Details
Main Author:	Yee, Shi Wuan
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/575/ http://eprints.intimal.edu.my/575/1/MBA%20-%2034.pdf

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