Consumers’ Online Purchase Intention: A Study among University Students in Malaysia
E-commerce is one of the crucial trading methods in the worldwide. Hence, it is important to understanding consumers’ online purchase intention. This research aims to examine factors that influencing consumers’ online purchase intention among university students in Malaysia. Besides, the most signif...
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | http://eprints.intimal.edu.my/575/ http://eprints.intimal.edu.my/575/1/MBA%20-%2034.pdf |
| _version_ | 1848766508485836800 |
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| author | Yee, Shi Wuan |
| author_facet | Yee, Shi Wuan |
| author_sort | Yee, Shi Wuan |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | E-commerce is one of the crucial trading methods in the worldwide. Hence, it is important to understanding consumers’ online purchase intention. This research aims to examine factors that influencing consumers’ online purchase intention among university students in Malaysia. Besides, the most significant factor would be determined in this research and recommendations would be provided. Moreover, quantitative research method was used in this research by distributed online questionnaires to 250 Malaysian university students who aged between 20 – 29 years old, and has online purchase experience. The convenience sampling and snowball sampling technique would be applied in this research. In addition, the findings showed that trust, perceive usefulness and subjective norm has significant to predict online purchase intention. However, perceived ease of use and perceived enjoyment were not significant to predict the variance in online purchase intention. The findings also have revealed that subjective norm is the most significant predict factor. On the other hand, large sample size and longitudinal study are recommended for future research. |
| first_indexed | 2025-11-14T11:52:16Z |
| format | Thesis |
| id | intimal-575 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:52:16Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-5752016-11-07T05:48:23Z http://eprints.intimal.edu.my/575/ Consumers’ Online Purchase Intention: A Study among University Students in Malaysia Yee, Shi Wuan HD28 Management. Industrial Management E-commerce is one of the crucial trading methods in the worldwide. Hence, it is important to understanding consumers’ online purchase intention. This research aims to examine factors that influencing consumers’ online purchase intention among university students in Malaysia. Besides, the most significant factor would be determined in this research and recommendations would be provided. Moreover, quantitative research method was used in this research by distributed online questionnaires to 250 Malaysian university students who aged between 20 – 29 years old, and has online purchase experience. The convenience sampling and snowball sampling technique would be applied in this research. In addition, the findings showed that trust, perceive usefulness and subjective norm has significant to predict online purchase intention. However, perceived ease of use and perceived enjoyment were not significant to predict the variance in online purchase intention. The findings also have revealed that subjective norm is the most significant predict factor. On the other hand, large sample size and longitudinal study are recommended for future research. 2011 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/575/1/MBA%20-%2034.pdf Yee, Shi Wuan (2011) Consumers’ Online Purchase Intention: A Study among University Students in Malaysia. Masters thesis, INTI International University. |
| spellingShingle | HD28 Management. Industrial Management Yee, Shi Wuan Consumers’ Online Purchase Intention: A Study among University Students in Malaysia |
| title | Consumers’ Online Purchase Intention: A Study among University Students in Malaysia |
| title_full | Consumers’ Online Purchase Intention: A Study among University Students in Malaysia |
| title_fullStr | Consumers’ Online Purchase Intention: A Study among University Students in Malaysia |
| title_full_unstemmed | Consumers’ Online Purchase Intention: A Study among University Students in Malaysia |
| title_short | Consumers’ Online Purchase Intention: A Study among University Students in Malaysia |
| title_sort | consumers’ online purchase intention: a study among university students in malaysia |
| topic | HD28 Management. Industrial Management |
| url | http://eprints.intimal.edu.my/575/ http://eprints.intimal.edu.my/575/1/MBA%20-%2034.pdf |