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Factors that motivates brand loyalty within the airline services industry – Aspects from behavioral loyalty and attitudinal loyalty

Often we seen organizations from all industries fighting for survival in today’s intense market place, and airline service industry is no exception. Such dynamic challenges placed brand loyal customers as an important asset to maintain an airline’s success. Therefore, this thesis observes and ascert...

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Bibliographic Details
Main Author:	Chan, Kok Hoe
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/570/ http://eprints.intimal.edu.my/570/1/MBA%20-%2029.pdf

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