The role of Socio-Demographic Variables in Chinese Consumers’ Decisions to Purchase Health Food Product

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The role of Socio-Demographic Variables in Chinese Consumers’ Decisions to Purchase Health Food Product

The research is conducted to identify the role of socio-demographic variables of Chinese consumers in their purchasing decision on health food product and consumption level. Findings of this research offer important information to the health food product marketers and practitioners to develop the po...

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Bibliographic Details
Main Author:	Sun, Yi
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/569/ http://eprints.intimal.edu.my/569/1/MBA%20-%2028.pdf

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