The role of Socio-Demographic Variables in Chinese Consumers’ Decisions to Purchase Health Food Product
The research is conducted to identify the role of socio-demographic variables of Chinese consumers in their purchasing decision on health food product and consumption level. Findings of this research offer important information to the health food product marketers and practitioners to develop the po...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/569/ http://eprints.intimal.edu.my/569/1/MBA%20-%2028.pdf |
| _version_ | 1848766506878369792 |
|---|---|
| author | Sun, Yi |
| author_facet | Sun, Yi |
| author_sort | Sun, Yi |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | The research is conducted to identify the role of socio-demographic variables of Chinese consumers in their purchasing decision on health food product and consumption level. Findings of this research offer important information to the health food product marketers and practitioners to develop the positioning of and marketing mix strategies for Chinese consumers. This identification of significant relationships such as between resident city and price, quality, shopping environment will help marketers more appropriate segment, positioning and target the market, and apply relevant marketing mix strategies and campaign individually. The most important contribution of this research is providing exploration on Chinese consumers’ socio-demographic factors affecting their decisions to purchase health food where there is limited prior research in the same field. It can arouse future researches to completely concentrate on this research area. |
| first_indexed | 2025-11-14T11:52:14Z |
| format | Thesis |
| id | intimal-569 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:52:14Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-5692016-11-07T05:39:51Z http://eprints.intimal.edu.my/569/ The role of Socio-Demographic Variables in Chinese Consumers’ Decisions to Purchase Health Food Product Sun, Yi HD28 Management. Industrial Management The research is conducted to identify the role of socio-demographic variables of Chinese consumers in their purchasing decision on health food product and consumption level. Findings of this research offer important information to the health food product marketers and practitioners to develop the positioning of and marketing mix strategies for Chinese consumers. This identification of significant relationships such as between resident city and price, quality, shopping environment will help marketers more appropriate segment, positioning and target the market, and apply relevant marketing mix strategies and campaign individually. The most important contribution of this research is providing exploration on Chinese consumers’ socio-demographic factors affecting their decisions to purchase health food where there is limited prior research in the same field. It can arouse future researches to completely concentrate on this research area. 2010 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/569/1/MBA%20-%2028.pdf Sun, Yi (2010) The role of Socio-Demographic Variables in Chinese Consumers’ Decisions to Purchase Health Food Product. Masters thesis, INTI International University. |
| spellingShingle | HD28 Management. Industrial Management Sun, Yi The role of Socio-Demographic Variables in Chinese Consumers’ Decisions to Purchase Health Food Product |
| title | The role of Socio-Demographic Variables in Chinese Consumers’ Decisions to Purchase Health Food Product |
| title_full | The role of Socio-Demographic Variables in Chinese Consumers’ Decisions to Purchase Health Food Product |
| title_fullStr | The role of Socio-Demographic Variables in Chinese Consumers’ Decisions to Purchase Health Food Product |
| title_full_unstemmed | The role of Socio-Demographic Variables in Chinese Consumers’ Decisions to Purchase Health Food Product |
| title_short | The role of Socio-Demographic Variables in Chinese Consumers’ Decisions to Purchase Health Food Product |
| title_sort | role of socio-demographic variables in chinese consumers’ decisions to purchase health food product |
| topic | HD28 Management. Industrial Management |
| url | http://eprints.intimal.edu.my/569/ http://eprints.intimal.edu.my/569/1/MBA%20-%2028.pdf |