Student’s Perceived Service Quality and Satisfaction: The Case of Dining Environment at INTI International University

The study was conducted to report the service quality provided by the INTI Cafeteria which provides dining services to students and employees of INTI (INTI International University) as one of the non-academic supporting facilities. Based on the comments received from students, the study was conducte...

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Main Author: Hung, Hwee Li
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://eprints.intimal.edu.my/567/
http://eprints.intimal.edu.my/567/1/MBA%20-%2026.pdf
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author Hung, Hwee Li
author_facet Hung, Hwee Li
author_sort Hung, Hwee Li
building INTI Institutional Repository
collection Online Access
description The study was conducted to report the service quality provided by the INTI Cafeteria which provides dining services to students and employees of INTI (INTI International University) as one of the non-academic supporting facilities. Based on the comments received from students, the study was conducted to find out in detail about the level of satisfaction of students who use the dining places and their expectation of a good dining place. This study applied the famous SERVQUAL’s five dimensions of service quality (Tangibility, Reliability, Responsiveness, Assurance and Empathy) to capture the service quality provided by INTI Cafeteria. Service Gap Analysis shown a negative direction of the total mean score (-1.24) of 7 –Point Likert Scale from 22 attributes that indicated the cafeteria still need to upgrade the services to meet the customer expectation. The ranking of expectation and perception given by students was sorted and documented. The study highlighted the areas that need improvement and strong points of INTI Cafeteria. Statistical Package for Social Science (SPSS) tool was used to test the given hypothesis on SERVQUAL dimensions that applied to INTI Cafeteria’s dining environment. This report with several potential recommendations in improving and monitoring dining services will be very useful to the management and outlets owners of the dinning places at INTI to upgrade their tangible and intangible service elements to help INTI to gain a better competitive position in educational business. It will gain public recognition in providing good dining services, attention to dinning safety and quality that directly link to the public perception on INTI who care about their students.
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spelling intimal-5672016-11-07T05:35:44Z http://eprints.intimal.edu.my/567/ Student’s Perceived Service Quality and Satisfaction: The Case of Dining Environment at INTI International University Hung, Hwee Li HD28 Management. Industrial Management The study was conducted to report the service quality provided by the INTI Cafeteria which provides dining services to students and employees of INTI (INTI International University) as one of the non-academic supporting facilities. Based on the comments received from students, the study was conducted to find out in detail about the level of satisfaction of students who use the dining places and their expectation of a good dining place. This study applied the famous SERVQUAL’s five dimensions of service quality (Tangibility, Reliability, Responsiveness, Assurance and Empathy) to capture the service quality provided by INTI Cafeteria. Service Gap Analysis shown a negative direction of the total mean score (-1.24) of 7 –Point Likert Scale from 22 attributes that indicated the cafeteria still need to upgrade the services to meet the customer expectation. The ranking of expectation and perception given by students was sorted and documented. The study highlighted the areas that need improvement and strong points of INTI Cafeteria. Statistical Package for Social Science (SPSS) tool was used to test the given hypothesis on SERVQUAL dimensions that applied to INTI Cafeteria’s dining environment. This report with several potential recommendations in improving and monitoring dining services will be very useful to the management and outlets owners of the dinning places at INTI to upgrade their tangible and intangible service elements to help INTI to gain a better competitive position in educational business. It will gain public recognition in providing good dining services, attention to dinning safety and quality that directly link to the public perception on INTI who care about their students. 2010 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/567/1/MBA%20-%2026.pdf Hung, Hwee Li (2010) Student’s Perceived Service Quality and Satisfaction: The Case of Dining Environment at INTI International University. Masters thesis, INTI International University.
spellingShingle HD28 Management. Industrial Management
Hung, Hwee Li
Student’s Perceived Service Quality and Satisfaction: The Case of Dining Environment at INTI International University
title Student’s Perceived Service Quality and Satisfaction: The Case of Dining Environment at INTI International University
title_full Student’s Perceived Service Quality and Satisfaction: The Case of Dining Environment at INTI International University
title_fullStr Student’s Perceived Service Quality and Satisfaction: The Case of Dining Environment at INTI International University
title_full_unstemmed Student’s Perceived Service Quality and Satisfaction: The Case of Dining Environment at INTI International University
title_short Student’s Perceived Service Quality and Satisfaction: The Case of Dining Environment at INTI International University
title_sort student’s perceived service quality and satisfaction: the case of dining environment at inti international university
topic HD28 Management. Industrial Management
url http://eprints.intimal.edu.my/567/
http://eprints.intimal.edu.my/567/1/MBA%20-%2026.pdf