Factors Affecting Leisure Air Travelers to Choose Sichuan as their Tourism Destination
This study is carried out with the aim to propose recommendations to the Sichuan government and tourism operators to promote the tourism industry in Sichuan after the Wenchuan earthquake in year 2008. By identifying factors influencing leisure air travelers to choose Sichuan as their tourism operato...
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Online Access: | http://eprints.intimal.edu.my/566/ http://eprints.intimal.edu.my/566/1/MBA%20-%2025.pdf |
| _version_ | 1848766506059431936 |
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| author | Ma, Jian Ping |
| author_facet | Ma, Jian Ping |
| author_sort | Ma, Jian Ping |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | This study is carried out with the aim to propose recommendations to the Sichuan government and tourism operators to promote the tourism industry in Sichuan after the Wenchuan earthquake in year 2008. By identifying factors influencing leisure air travelers to choose Sichuan as their tourism operators to develop the positioning of and marketing communication strategies for Sichuan. The identification of factors such as destination cost influencing leisure air travelers on low cost airline and the attractiveness of destination factor influencing leisure travelers on full service airlines in choosing Sichuan as their tourism destination will assist the planning of marketing communication messages and marketing strategy to market Sichuan to the different groups of leisure air travelers. The most important contribution of this study is the results on the similarities and differences between the factors influencing leisure air travelers on low cost airline and those on full service airlines to Sichuan where there is limited prior studies in this area. |
| first_indexed | 2025-11-14T11:52:13Z |
| format | Thesis |
| id | intimal-566 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:52:13Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-5662016-11-07T05:33:42Z http://eprints.intimal.edu.my/566/ Factors Affecting Leisure Air Travelers to Choose Sichuan as their Tourism Destination Ma, Jian Ping HD28 Management. Industrial Management This study is carried out with the aim to propose recommendations to the Sichuan government and tourism operators to promote the tourism industry in Sichuan after the Wenchuan earthquake in year 2008. By identifying factors influencing leisure air travelers to choose Sichuan as their tourism operators to develop the positioning of and marketing communication strategies for Sichuan. The identification of factors such as destination cost influencing leisure air travelers on low cost airline and the attractiveness of destination factor influencing leisure travelers on full service airlines in choosing Sichuan as their tourism destination will assist the planning of marketing communication messages and marketing strategy to market Sichuan to the different groups of leisure air travelers. The most important contribution of this study is the results on the similarities and differences between the factors influencing leisure air travelers on low cost airline and those on full service airlines to Sichuan where there is limited prior studies in this area. 2010 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/566/1/MBA%20-%2025.pdf Ma, Jian Ping (2010) Factors Affecting Leisure Air Travelers to Choose Sichuan as their Tourism Destination. Masters thesis, INTI International University. |
| spellingShingle | HD28 Management. Industrial Management Ma, Jian Ping Factors Affecting Leisure Air Travelers to Choose Sichuan as their Tourism Destination |
| title | Factors Affecting Leisure Air Travelers to Choose Sichuan as their Tourism Destination |
| title_full | Factors Affecting Leisure Air Travelers to Choose Sichuan as their Tourism Destination |
| title_fullStr | Factors Affecting Leisure Air Travelers to Choose Sichuan as their Tourism Destination |
| title_full_unstemmed | Factors Affecting Leisure Air Travelers to Choose Sichuan as their Tourism Destination |
| title_short | Factors Affecting Leisure Air Travelers to Choose Sichuan as their Tourism Destination |
| title_sort | factors affecting leisure air travelers to choose sichuan as their tourism destination |
| topic | HD28 Management. Industrial Management |
| url | http://eprints.intimal.edu.my/566/ http://eprints.intimal.edu.my/566/1/MBA%20-%2025.pdf |