National Identity as an Antecedent to the Evaluation of Country-Of-Origin Image (COI): A Comparison between Malaysian and Chinese Students

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National Identity as an Antecedent to the Evaluation of Country-Of-Origin Image (COI): A Comparison between Malaysian and Chinese Students

In line with the Malaysian government’s vision to promote this country as the regional hub for education in Asia, this research is done to aid the government in their quest. Form past studies, it is shown that the country of origin image (COI) has an influence on the products/services produced by th...

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Bibliographic Details
Main Author:	Lee, Siew Yen
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/565/ http://eprints.intimal.edu.my/565/1/MBA%20-%2024.pdf

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