Factors Affecting the Use of Internet Banking Services among the Existing Users in Guangzhou, China

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Factors Affecting the Use of Internet Banking Services among the Existing Users in Guangzhou, China

The research is conducted to examine the factors that affect the use of Internet Banking (IB) services among existing IB users in Guangzhou, China. Based on a detailed literature review, research constructs and a proposed model is developed. Questionnaire survey is conducted to collect data and the...

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Bibliographic Details
Main Author:	Qu, Yulan
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/562/ http://eprints.intimal.edu.my/562/1/MBA%20-%2021.pdf

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