Perceptions of Service Quality, Corporate Image, and Customer Loyalty in the Hotel Industry of Malaysia

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Perceptions of Service Quality, Corporate Image, and Customer Loyalty in the Hotel Industry of Malaysia

Purpose: This study is conducted aimed to discover the factors which will influence the perceived service quality of Malaysian hotels, as well as exploring its relationship with customer loyalty and corporate Image. Background: The rapid growth of the industry in the first decade of the 21st centur...

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Bibliographic Details
Main Author:	Cham, Tat Huei
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/556/ http://eprints.intimal.edu.my/556/1/MBA%20-%2015.pdf

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