A Comparative Study on Factors Influencing Chinese and Indonesian Students to Study in Malaysia’s Private Higher Learning Institutions

This study is carried out with the aim to propose recommendations to Malaysia government as well as private institution of higher learning to promote the education industry in Malaysia since international students are decreasing especially Chinese and Indonesians students. By identifying the factors...

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Main Author: Antalius, Samuel
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://eprints.intimal.edu.my/555/
http://eprints.intimal.edu.my/555/1/MBA%20-%2014.pdf
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author Antalius, Samuel
author_facet Antalius, Samuel
author_sort Antalius, Samuel
building INTI Institutional Repository
collection Online Access
description This study is carried out with the aim to propose recommendations to Malaysia government as well as private institution of higher learning to promote the education industry in Malaysia since international students are decreasing especially Chinese and Indonesians students. By identifying the factors that influence Indonesian and Chinese students to study in Malaysia, the results of this research offer information for local government and private institutions of higher learning to develop positioning and marketing communication strategies to attract Indonesian and Chinese students for Sichuan. The identification of factors such as “Push” and “Pull” factors influence international students from China and Indonesia to study in Malaysia. The most contribution of this research is the result on the similarities and differences between the factors influencing Indonesian and Chinese students to study in Malaysia where there is limited research done in this particular area.
first_indexed 2025-11-14T11:52:11Z
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institution INTI International University
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language English
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publishDate 2010
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spelling intimal-5552016-11-07T03:46:38Z http://eprints.intimal.edu.my/555/ A Comparative Study on Factors Influencing Chinese and Indonesian Students to Study in Malaysia’s Private Higher Learning Institutions Antalius, Samuel HD28 Management. Industrial Management This study is carried out with the aim to propose recommendations to Malaysia government as well as private institution of higher learning to promote the education industry in Malaysia since international students are decreasing especially Chinese and Indonesians students. By identifying the factors that influence Indonesian and Chinese students to study in Malaysia, the results of this research offer information for local government and private institutions of higher learning to develop positioning and marketing communication strategies to attract Indonesian and Chinese students for Sichuan. The identification of factors such as “Push” and “Pull” factors influence international students from China and Indonesia to study in Malaysia. The most contribution of this research is the result on the similarities and differences between the factors influencing Indonesian and Chinese students to study in Malaysia where there is limited research done in this particular area. 2010 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/555/1/MBA%20-%2014.pdf Antalius, Samuel (2010) A Comparative Study on Factors Influencing Chinese and Indonesian Students to Study in Malaysia’s Private Higher Learning Institutions. Masters thesis, INTI International University.
spellingShingle HD28 Management. Industrial Management
Antalius, Samuel
A Comparative Study on Factors Influencing Chinese and Indonesian Students to Study in Malaysia’s Private Higher Learning Institutions
title A Comparative Study on Factors Influencing Chinese and Indonesian Students to Study in Malaysia’s Private Higher Learning Institutions
title_full A Comparative Study on Factors Influencing Chinese and Indonesian Students to Study in Malaysia’s Private Higher Learning Institutions
title_fullStr A Comparative Study on Factors Influencing Chinese and Indonesian Students to Study in Malaysia’s Private Higher Learning Institutions
title_full_unstemmed A Comparative Study on Factors Influencing Chinese and Indonesian Students to Study in Malaysia’s Private Higher Learning Institutions
title_short A Comparative Study on Factors Influencing Chinese and Indonesian Students to Study in Malaysia’s Private Higher Learning Institutions
title_sort comparative study on factors influencing chinese and indonesian students to study in malaysia’s private higher learning institutions
topic HD28 Management. Industrial Management
url http://eprints.intimal.edu.my/555/
http://eprints.intimal.edu.my/555/1/MBA%20-%2014.pdf