Factors Influencing the Game Players to Choose Chinese Online Games

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Factors Influencing the Game Players to Choose Chinese Online Games

This study is carried out with the aim to propose recommendations to Chinese online game developers to maintain and improve its important features that intrigue the game players. By identifying factors influencing the game players to choose Chinese online games, findings of this research offer infor...

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Bibliographic Details
Main Author:	Han, Fei
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/553/ http://eprints.intimal.edu.my/553/1/MBA%20-%2012.pdf

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