Factors Influencing Customer Preference in Grocery Retail Industry

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Factors Influencing Customer Preference in Grocery Retail Industry

In the past 15 years, majority of researchers conducted in regards to customer satisfaction shows that high satisfaction scores is more often contradicting preference scores and it does not adequately explain the relationship of preference formation versus satisfaction. The predictors generated from...

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Bibliographic Details
Main Author:	Fang, Ze Yeow
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/549/ http://eprints.intimal.edu.my/549/1/MBA%20-%208.pdf

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