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Factors Affecting Brand Loyalty of Facial Cream in Shanghai Cosmetic Market

The purpose of this research is to investigate main factors that influencing brand loyalty in Shanghai cosmetic market. Furthermore, it identifies current brand loyalty level in Shanghai cosmetic market. The first part of this paper introduces the background of China cosmetic market, problem definit...

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Bibliographic Details
Main Author:	Zhang, Ying
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/548/ http://eprints.intimal.edu.my/548/1/MBA%20-%207.pdf

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