E-commerce: A Study on the Online Purchasing behavior of Generation Y in Malaysia

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E-commerce: A Study on the Online Purchasing behavior of Generation Y in Malaysia

Purpose: This study is conducted aimed to discover the factors which will directly influence the Generation Y’s online purchasing behavior in Malaysia, as well as exploring their purchasing criteria while making online purchase. Background: Along with the growing internet usage in Malaysia, e-com...

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Bibliographic Details
Main Author:	Tan, Su Han
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/547/ http://eprints.intimal.edu.my/547/1/MBA%20-%206.pdf

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