Factors Contributing to the Decline in Compact disc Sales in the Malaysia and Nigerian Markets for Music

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Factors Contributing to the Decline in Compact disc Sales in the Malaysia and Nigerian Markets for Music

This research investigates the demand side of original music CDs sales. The study use a survey of 75 respondents consisting of Malaysian and Nigerian consumers, the study measure consumers original CDs purchase behavior in the last one year with a number of related variables. A number of Non-paramet...

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Bibliographic Details
Main Author:	Oluwasegun, Ajayi
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/545/ http://eprints.intimal.edu.my/545/1/MBA%20-%204.pdf

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