Factors Influencing Customer Loyalty in Telecommunication Industry – A Student outlook of Customer Loyalty

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Factors Influencing Customer Loyalty in Telecommunication Industry – A Student outlook of Customer Loyalty

In the telecommunication industry, customer loyalty is the key to the organizations standings in the marketplace. With unified Telco prevailing in Malaysia, customer loyalty is the base for the organizations operating in the service industry (telecommunication). Developing this knowledge, the study...

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Bibliographic Details
Main Author:	A., Viswanathan
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/543/ http://eprints.intimal.edu.my/543/1/MBA%20-%203.pdf

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