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A Profile of Generation Y Malaysian: What is their Clothing Purchase Behavior towards Western Brands Apparel?

This research aimed to reveal behavior of Gen Y Malaysian towards clothing, factors influencing Gen Y purchase intention of western brand apparel and influences of advertisement. The significance level of relationship between Self-Concept results in Need for Uniqueness (NFU), Clothing Interest, Perc...

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Bibliographic Details
Main Author:	Teoh, Swee Yee
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/539/ http://eprints.intimal.edu.my/539/1/MBA%20-%201.pdf

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