A Study on That Attitude of Generation Y towards Social Media Advertising and the Effect on Purchasing Behaviour

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A Study on That Attitude of Generation Y towards Social Media Advertising and the Effect on Purchasing Behaviour

The relevance of social media advertising in this era of cut-throat competition and tight budgeting cannot be overstressed. More than ever, marketing managers are required or expected to justify their advertising budget – in terms of how it will impact sales and revenue. This implies that the era of...

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Bibliographic Details
Main Author:	Ohajionu, Uchechi Cynthia
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/496/ http://eprints.intimal.edu.my/496/1/PHD%202015%20-%203.pdf

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