Adoption of 3G services among Malaysian
consumers: an empirical analysis

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Adoption of 3G services among Malaysian consumers: an empirical analysis

The purpose of this study is to analyse the factors influencing the usage of 3G technology in Malaysia. By extending the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) model, this study found that perceived advantages, perceived ease of use, variety of service and social inf...

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Bibliographic Details
Main Authors:	Chong, Alain Yee Loong, Darmawan, Nathan, Ooi, Keng Boon, Lin, Binshan
Format:	Article
Language:	English
Published:	Inderscience Enterprises Ltd 2010
Subjects:	TK Electrical engineering. Electronics Nuclear engineering
Online Access:	http://eprints.intimal.edu.my/269/ http://eprints.intimal.edu.my/269/1/6.pdf

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