Adoption of 3G services among Malaysian consumers: an empirical analysis
The purpose of this study is to analyse the factors influencing the usage of 3G technology in Malaysia. By extending the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) model, this study found that perceived advantages, perceived ease of use, variety of service and social inf...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd
2010
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/269/ http://eprints.intimal.edu.my/269/1/6.pdf |
| Summary: | The purpose of this study is to analyse the factors influencing the
usage of 3G technology in Malaysia. By extending the Technology Acceptance
Model (TAM) and Diffusion of Innovation (DOI) model, this study found
that perceived advantages, perceived ease of use, variety of service and social
influence are able to predict the adoption of 3G among Malaysian consumers.
This study allows 3G service providers to understand which factors influenced
the usage of 3G in Malaysia. Other developing countries that plan to deploy
3G can also formulate business strategies using the results from this study. |
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