An empirical analysis of the adoption of m-learning in Malaysia

This paper empirically examines the factors affecting the adoption of Mobile learning (m-learning) in Malaysia. The six factors examined in this study are perceived ease of use, perceived usefulness, technical feasibility, cost effectiveness, quality of services and cultural aspects. Data were co...

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Main Authors: Chong, Alain Yee Loong, Chong, Joan Lynn, Ooi, Keng Boon, Lin, Binshan
Format: Article
Language:English
Published: Inderscience Enterprises Ltd 2011
Subjects:
Online Access:http://eprints.intimal.edu.my/262/
http://eprints.intimal.edu.my/262/1/6.pdf
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author Chong, Alain Yee Loong
Chong, Joan Lynn
Ooi, Keng Boon
Lin, Binshan
author_facet Chong, Alain Yee Loong
Chong, Joan Lynn
Ooi, Keng Boon
Lin, Binshan
author_sort Chong, Alain Yee Loong
building INTI Institutional Repository
collection Online Access
description This paper empirically examines the factors affecting the adoption of Mobile learning (m-learning) in Malaysia. The six factors examined in this study are perceived ease of use, perceived usefulness, technical feasibility, cost effectiveness, quality of services and cultural aspects. Data were collected from 181 Malaysian users. The hypotheses were analysed using multiple regression analysis. The results show that perceived ease of use, perceived usefulness, quality of services and cultural aspects have significant and positive effects on the adoption of m-learning in Malaysia. Educational institutions that are planning to adopt m-learning will be formulate adoption strategies based on this study’s findings.
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language English
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publishDate 2011
publisher Inderscience Enterprises Ltd
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spelling intimal-2622016-05-12T01:43:57Z http://eprints.intimal.edu.my/262/ An empirical analysis of the adoption of m-learning in Malaysia Chong, Alain Yee Loong Chong, Joan Lynn Ooi, Keng Boon Lin, Binshan QA76 Computer software This paper empirically examines the factors affecting the adoption of Mobile learning (m-learning) in Malaysia. The six factors examined in this study are perceived ease of use, perceived usefulness, technical feasibility, cost effectiveness, quality of services and cultural aspects. Data were collected from 181 Malaysian users. The hypotheses were analysed using multiple regression analysis. The results show that perceived ease of use, perceived usefulness, quality of services and cultural aspects have significant and positive effects on the adoption of m-learning in Malaysia. Educational institutions that are planning to adopt m-learning will be formulate adoption strategies based on this study’s findings. Inderscience Enterprises Ltd 2011 Article PeerReviewed text en http://eprints.intimal.edu.my/262/1/6.pdf Chong, Alain Yee Loong and Chong, Joan Lynn and Ooi, Keng Boon and Lin, Binshan (2011) An empirical analysis of the adoption of m-learning in Malaysia. International Journal of Mobile Communications, 9 (1). pp. 1-18. ISSN 1741-5217 10.1504/IJMC.2011.037952
spellingShingle QA76 Computer software
Chong, Alain Yee Loong
Chong, Joan Lynn
Ooi, Keng Boon
Lin, Binshan
An empirical analysis of the adoption of m-learning in Malaysia
title An empirical analysis of the adoption of m-learning in Malaysia
title_full An empirical analysis of the adoption of m-learning in Malaysia
title_fullStr An empirical analysis of the adoption of m-learning in Malaysia
title_full_unstemmed An empirical analysis of the adoption of m-learning in Malaysia
title_short An empirical analysis of the adoption of m-learning in Malaysia
title_sort empirical analysis of the adoption of m-learning in malaysia
topic QA76 Computer software
url http://eprints.intimal.edu.my/262/
http://eprints.intimal.edu.my/262/
http://eprints.intimal.edu.my/262/1/6.pdf