The Relationship Between Consumer Values, Needs and Purchase Behavior of
Men’s Facial Skin Care Products in Malaysia Based on Gender

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The Relationship Between Consumer Values, Needs and Purchase Behavior of Men’s Facial Skin Care Products in Malaysia Based on Gender

The cosmetic market has been cornered by women for a long time. People also consider that beauty is a necessary part of women’s life. However, time has changed. Men in modern society around the world are starting to jump into the cosmetic market and showing an increasing interest in their physical a...

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Bibliographic Details
Main Author:	Ding, Xiao Qin
Format:	Thesis
Language:	English
Published:	2006
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/242/ http://eprints.intimal.edu.my/242/1/BMAUH_March2006_No.1%28Ding_Xiao_Qin%29.pdf

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