Service quality, image and loyalty towards Malaysian
hotels

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Service quality, image and loyalty towards Malaysian hotels

The rapid growth of the hotel industry in the first decade of the 21st century forced hotel operators to critically acknowledge the importance of service improvement in order to gain competitive advantage. Therefore, identifying the factors that influence the quality of services of hotels is crit...

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Bibliographic Details
Main Authors:	Cham, Tat Huei, Easvaralingam, Yalini
Format:	Article
Language:	English
Published:	InderScience 2012
Subjects:	TX Home economics
Online Access:	http://eprints.intimal.edu.my/241/ http://eprints.intimal.edu.my/241/1/3.pdf

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