Using Machine Learning to Optimize Green Influencer Marketing
Strategies: A Study of Consumer Behavior Trends

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Using Machine Learning to Optimize Green Influencer Marketing Strategies: A Study of Consumer Behavior Trends

In the backdrop of increasing sustainability awareness among Indian consumers, this study explores the role of machine learning (ML) in optimizing green influencer marketing strategies to drive eco-conscious purchasing. While eco-friendly consumer behavior and influencer marketing have gained tracti...

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Bibliographic Details
Main Author:	Neetu, Sharma
Format:	Article
Language:	English English
Published:	INTI International University 2025
Subjects:	H Social Sciences (General) HD28 Management. Industrial Management HF Commerce
Online Access:	http://eprints.intimal.edu.my/2175/ http://eprints.intimal.edu.my/2175/1/jobss2025_6.pdf http://eprints.intimal.edu.my/2175/2/724

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