Evaluating the Impact of Multimodal AIGC Tools on the Efficiency of Short Video Production

The rise of AI-generated content (AIGC) is transforming the creative industry, especially in video production. With the fast-paced demands of short videos, creators increasingly rely on AI tools. However, most are single-function, like ChatGPT for text and SUNO for music. Multimodal AIGC tools integ...

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Main Authors: Mingda, Gao, Wai Yie, Leong
Format: Article
Language:English
English
Published: INTI International University 2025
Subjects:
Online Access:http://eprints.intimal.edu.my/2131/
http://eprints.intimal.edu.my/2131/2/672
http://eprints.intimal.edu.my/2131/3/ij2025_08r.pdf
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author Mingda, Gao
Wai Yie, Leong
author_facet Mingda, Gao
Wai Yie, Leong
author_sort Mingda, Gao
building INTI Institutional Repository
collection Online Access
description The rise of AI-generated content (AIGC) is transforming the creative industry, especially in video production. With the fast-paced demands of short videos, creators increasingly rely on AI tools. However, most are single-function, like ChatGPT for text and SUNO for music. Multimodal AIGC tools integrate text, image, audio, and video generation, streamlining workflows by automating tasks such as scriptwriting, design, music production, and editing. This study explores the effectiveness of a multimodal AIGC tool developed by ByteDance called Jimeng, examining its potential to simplify workflows, reduce costs, and foster innovation in short video creation.Using experimental methods to quantify the efficiency of short video production by multimodal AIGC tools. Based on the experiment, the multimodal AIGC tools have improved the efficiency of short video production by over 100%, revealing the ability of AIGC to reshape the short video ecosystem and enhance creative possibilities.
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spelling intimal-21312025-07-23T06:29:25Z http://eprints.intimal.edu.my/2131/ Evaluating the Impact of Multimodal AIGC Tools on the Efficiency of Short Video Production Mingda, Gao Wai Yie, Leong QA75 Electronic computers. Computer science QA76 Computer software T Technology (General) The rise of AI-generated content (AIGC) is transforming the creative industry, especially in video production. With the fast-paced demands of short videos, creators increasingly rely on AI tools. However, most are single-function, like ChatGPT for text and SUNO for music. Multimodal AIGC tools integrate text, image, audio, and video generation, streamlining workflows by automating tasks such as scriptwriting, design, music production, and editing. This study explores the effectiveness of a multimodal AIGC tool developed by ByteDance called Jimeng, examining its potential to simplify workflows, reduce costs, and foster innovation in short video creation.Using experimental methods to quantify the efficiency of short video production by multimodal AIGC tools. Based on the experiment, the multimodal AIGC tools have improved the efficiency of short video production by over 100%, revealing the ability of AIGC to reshape the short video ecosystem and enhance creative possibilities. INTI International University 2025-04 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/2131/2/672 text en cc_by_4 http://eprints.intimal.edu.my/2131/3/ij2025_08r.pdf Mingda, Gao and Wai Yie, Leong (2025) Evaluating the Impact of Multimodal AIGC Tools on the Efficiency of Short Video Production. INTI JOURNAL, 2025 (08). pp. 1-10. ISSN e2600-7320 https://intijournal.intimal.edu.my
spellingShingle QA75 Electronic computers. Computer science
QA76 Computer software
T Technology (General)
Mingda, Gao
Wai Yie, Leong
Evaluating the Impact of Multimodal AIGC Tools on the Efficiency of Short Video Production
title Evaluating the Impact of Multimodal AIGC Tools on the Efficiency of Short Video Production
title_full Evaluating the Impact of Multimodal AIGC Tools on the Efficiency of Short Video Production
title_fullStr Evaluating the Impact of Multimodal AIGC Tools on the Efficiency of Short Video Production
title_full_unstemmed Evaluating the Impact of Multimodal AIGC Tools on the Efficiency of Short Video Production
title_short Evaluating the Impact of Multimodal AIGC Tools on the Efficiency of Short Video Production
title_sort evaluating the impact of multimodal aigc tools on the efficiency of short video production
topic QA75 Electronic computers. Computer science
QA76 Computer software
T Technology (General)
url http://eprints.intimal.edu.my/2131/
http://eprints.intimal.edu.my/2131/
http://eprints.intimal.edu.my/2131/2/672
http://eprints.intimal.edu.my/2131/3/ij2025_08r.pdf