What drives Malaysian
m-commerce adoption?
An empirical analysis

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What drives Malaysian m-commerce adoption? An empirical analysis

Purpose – This study aims to empirically examine the factors that affect the consumer intention to use (IU) mobile commerce (m-commerce) in Malaysia. The five factors examined in this study are perceived usefulness (PU), perceived ease-of-use (PEOU), social influence (SI), perceived cost and trust...

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Bibliographic Details
Main Authors:	Wei, Toh Tsu, Marthandan, Govindan, Chong, Alain Yee Loong, Ooi, Keng Boon, Arumugam, Seetharam
Format:	Article
Language:	English
Published:	Emerald Group Publishing Limited 2009
Subjects:	QA76 Computer software
Online Access:	http://eprints.intimal.edu.my/213/ http://eprints.intimal.edu.my/213/1/14.pdf

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