The Impact of Social Media Influencers Towards Consumers’ Attitude

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The Impact of Social Media Influencers Towards Consumers’ Attitude

The rapid evolution of marketing trends is closely tied to the increasing use of social media, driven by advancements in technology and the preferences of the younger generation. Brands are increasingly leveraging the influence of social media personalities as endorsers, making social media influ...

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Bibliographic Details
Main Authors:	Tan, Kristine, Kai Qing, Soon, Eu Hui, Sriganesh, Varun
Format:	Article
Language:	English English
Published:	INTI International University 2024
Subjects:	H Social Sciences (General) HF Commerce HM Sociology
Online Access:	http://eprints.intimal.edu.my/2115/ http://eprints.intimal.edu.my/2115/1/jobss2024_33.pdf http://eprints.intimal.edu.my/2115/2/654

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