The Effectiveness of Social Media Influencers and Its Impact Digital
Marketing Towards the Buying Behaviors among Generation Z in Malaysia

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The Effectiveness of Social Media Influencers and Its Impact Digital Marketing Towards the Buying Behaviors among Generation Z in Malaysia

The increasing number of active social media users has given rise to a new form of digital marketing and claims refer to heightened effects with the presence of social media influencers. This strategy leverages individuals with established online identities and reputations to promote products or...

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Bibliographic Details
Main Authors:	Tan, Kristine, Kai Qing, Soon, Eu Hui, Phung, Siew Poh
Format:	Article
Language:	English English
Published:	INTI International University 2024
Subjects:	H Social Sciences (General) HF Commerce HM Sociology
Online Access:	http://eprints.intimal.edu.my/2114/ http://eprints.intimal.edu.my/2114/1/jobss2024_32.pdf http://eprints.intimal.edu.my/2114/2/653

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