The Effects of Actor Popularity on Audience’s Desire to Watch Korean Dramas

The Effects of Actor Popularity on Audience’s Desire to Watch Korean Dramas

The globalization of Korean culture, introduced to Asia from the mid-1990s to the mid-2000s, has been prominently reflected in Korean drama series and pop music, which have become favored media genres, particularly among Malaysian audiences. This study examines the factors influencing Malaysian a...

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Bibliographic Details
Main Authors: Tan, Kristine, Kai Qing, Soon, Eu Hui, Liu, Chengxuan
Format: Article
Language:English
English
Published: INTI International University 2024
Subjects:
H Social Sciences (General)
PN Literature (General)
PN1990 Broadcasting
PN2000 Dramatic representation. The Theater
Online Access:http://eprints.intimal.edu.my/2113/
http://eprints.intimal.edu.my/2113/1/jobss2024_31.pdf
http://eprints.intimal.edu.my/2113/2/652

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