Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App

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Study on the Relationship Between the Interface Design and the User’s Consumption Level of TikTok App

The habits of media consumers have undergone a profound shift, with short video content becoming a dominant trend, particularly among millennials and Generation Z. TikTok, as a leader in this space, has gained global popularity, yet limited research exists about its consumption patterns in Malays...

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Bibliographic Details
Main Authors:	Cheah, Kim Mun, Soon, Eu Hui, Feng, Hengzhong
Format:	Article
Language:	English English
Published:	INTI International University 2024
Subjects:	H Social Sciences (General) HD28 Management. Industrial Management HF Commerce
Online Access:	http://eprints.intimal.edu.my/2098/ http://eprints.intimal.edu.my/2098/1/jobss2024_25.pdf http://eprints.intimal.edu.my/2098/2/649

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