KopiCulture: Unveiling Customer Loyalty in Malaysia's Coffee Market
through Clustering Algorithms for Local Cafe Insights

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KopiCulture: Unveiling Customer Loyalty in Malaysia's Coffee Market through Clustering Algorithms for Local Cafe Insights

In recent years, the coffee market in Malaysia has expanded significantly, propelled by an expanding cafe culture and consumer demand for unique coffee experiences. It is crucial for coffee retailers, such as global chains and local cafes, to comprehend customer loyalty in this dynamic environmen...

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Bibliographic Details
Main Authors:	Tuan Norhafizah, Tuan Zakaria, Che Ku Nuraini, Che Ku Mohd
Format:	Article
Language:	English English
Published:	INTI International University 2024
Subjects:	H Social Sciences (General) HD Industries. Land use. Labor QA75 Electronic computers. Computer science QA76 Computer software
Online Access:	http://eprints.intimal.edu.my/2014/ http://eprints.intimal.edu.my/2014/1/jods2024_35.pdf http://eprints.intimal.edu.my/2014/2/554

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