Customer Service Management on Enhancing Customer Loyalty in Food and Beverage Industry: Case Study of Starbucks Malaysia

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Customer Service Management on Enhancing Customer Loyalty in Food and Beverage Industry: Case Study of Starbucks Malaysia

In the highly competitive coffee industry, the operation of a successful coffee shop involves more than just providing a simple cup of coffee. Organizations are now recognizing the need to focus on delivering high-quality service to gain a competitive advantage. Emphasizing service quality is crucia...

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Bibliographic Details
Main Authors:	Darren Chan, Chee Shern, Tio, Fang Kee, Chua, Siew Woon, Soon, Shi Wen, Pok, Wei Lun, Mohammad, Farajnezhad
Format:	Article
Language:	English
Published:	INTI International University 2024
Subjects:	H Social Sciences (General) HD28 Management. Industrial Management HF Commerce
Online Access:	http://eprints.intimal.edu.my/1964/ http://eprints.intimal.edu.my/1964/1/506

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