Researching Factors that Affect the Shopping Decisions of Shopping in Tiktok
In recent years, Tiktok Shop, a social networking platform that was born, has been changing the landscape of the e-commerce market. The way of shopping through short videos is a new method of shopping and the key to the success of TikTok. When customers watch short videos, TikTok will build on consu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2024
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1943/ http://eprints.intimal.edu.my/1943/1/487 |
| _version_ | 1848766878273503232 |
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| author | Nguyen, Thi Van Trang Nguyen, Thi Thu Thuy Do, Thi Thanh Tam |
| author_facet | Nguyen, Thi Van Trang Nguyen, Thi Thu Thuy Do, Thi Thanh Tam |
| author_sort | Nguyen, Thi Van Trang |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | In recent years, Tiktok Shop, a social networking platform that was born, has been changing the landscape of the e-commerce market. The way of shopping through short videos is a new method of shopping and the key to the success of TikTok. When customers watch short videos, TikTok will build on consumer habits and journeys to better meet user needs. The article analyzed the influence of 9 factors on the purchase intention of users based on the combination of the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM). The result shows that there are 4 factors that directly and positively affect shopping behavior: "Opinion of the reference group", "My own beliefs", "Videomaker", and "Perceived value". Thus, the article proposes appropriate and practical solutions to help sellers better understand customer psychology and have strategies to keep the consumers and increase sales efficiency. |
| first_indexed | 2025-11-14T11:58:08Z |
| format | Article |
| id | intimal-1943 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:58:08Z |
| publishDate | 2024 |
| publisher | INTI International University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-19432024-08-01T02:43:07Z http://eprints.intimal.edu.my/1943/ Researching Factors that Affect the Shopping Decisions of Shopping in Tiktok Nguyen, Thi Van Trang Nguyen, Thi Thu Thuy Do, Thi Thanh Tam H Social Sciences (General) HD28 Management. Industrial Management HF Commerce QA76 Computer software In recent years, Tiktok Shop, a social networking platform that was born, has been changing the landscape of the e-commerce market. The way of shopping through short videos is a new method of shopping and the key to the success of TikTok. When customers watch short videos, TikTok will build on consumer habits and journeys to better meet user needs. The article analyzed the influence of 9 factors on the purchase intention of users based on the combination of the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM). The result shows that there are 4 factors that directly and positively affect shopping behavior: "Opinion of the reference group", "My own beliefs", "Videomaker", and "Perceived value". Thus, the article proposes appropriate and practical solutions to help sellers better understand customer psychology and have strategies to keep the consumers and increase sales efficiency. INTI International University 2024-07 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1943/1/487 Nguyen, Thi Van Trang and Nguyen, Thi Thu Thuy and Do, Thi Thanh Tam (2024) Researching Factors that Affect the Shopping Decisions of Shopping in Tiktok. Journal of Data Science, 2024 (16). pp. 1-6. ISSN 2805-5160 http://ipublishing.intimal.edu.my/jods.html |
| spellingShingle | H Social Sciences (General) HD28 Management. Industrial Management HF Commerce QA76 Computer software Nguyen, Thi Van Trang Nguyen, Thi Thu Thuy Do, Thi Thanh Tam Researching Factors that Affect the Shopping Decisions of Shopping in Tiktok |
| title | Researching Factors that Affect the Shopping Decisions of Shopping in Tiktok |
| title_full | Researching Factors that Affect the Shopping Decisions of Shopping in Tiktok |
| title_fullStr | Researching Factors that Affect the Shopping Decisions of Shopping in Tiktok |
| title_full_unstemmed | Researching Factors that Affect the Shopping Decisions of Shopping in Tiktok |
| title_short | Researching Factors that Affect the Shopping Decisions of Shopping in Tiktok |
| title_sort | researching factors that affect the shopping decisions of shopping in tiktok |
| topic | H Social Sciences (General) HD28 Management. Industrial Management HF Commerce QA76 Computer software |
| url | http://eprints.intimal.edu.my/1943/ http://eprints.intimal.edu.my/1943/ http://eprints.intimal.edu.my/1943/1/487 |