Analyzing Factors That Influence the Indonesia’s Gen Z in Reducing Food Waste

Zero hunger is one of the goals that is still being realized in the Sustainable Development Goals (SDGs). With conditions in Indonesia, which currently occupies fourth place in the amount of food waste worldwide, with a weight reaching 20.93 tons per year. This is certainly a serious enough problem...

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Main Authors: M Fariz Fadillah, Mardianto, Fajri Juli Rahman, Nur Zendrato, Suci, Rahmadani, Filzah, Syakirah
Format: Article
Language:English
Published: INTI International University 2024
Subjects:
Online Access:http://eprints.intimal.edu.my/1941/
http://eprints.intimal.edu.my/1941/1/484
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author M Fariz Fadillah, Mardianto
Fajri Juli Rahman, Nur Zendrato
Suci, Rahmadani
Filzah, Syakirah
author_facet M Fariz Fadillah, Mardianto
Fajri Juli Rahman, Nur Zendrato
Suci, Rahmadani
Filzah, Syakirah
author_sort M Fariz Fadillah, Mardianto
building INTI Institutional Repository
collection Online Access
description Zero hunger is one of the goals that is still being realized in the Sustainable Development Goals (SDGs). With conditions in Indonesia, which currently occupies fourth place in the amount of food waste worldwide, with a weight reaching 20.93 tons per year. This is certainly a serious enough problem to realize sustainable development. Indonesia, which is currently dominated by Gen Z, certainly needs to pay more attention to this food waste so that it doesn't continue in the future. This problem makes it important to analyze the factors that influence Gen Z Indonesia in reducing food waste. This research aims to form a structural model that explains the factors that influence Gen Z in reducing food waste. The variables used in this research are the influence of social media content, millennial eating manners, food consumption efficiency, the role of social demographics, and commitment to reducing food waste. which was analyzed using the Structural Equation Modeling Partial Least Square (SEM-PLS) method. The research results show that the factors that influence Gen Z are the influence of social media content and the role of social demographics. Through this research, recommendations for activities related to efforts to reduce food waste based on SEM-PLS can be formulated to realize one of the goals of sustainable development.
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spelling intimal-19412024-07-31T07:22:51Z http://eprints.intimal.edu.my/1941/ Analyzing Factors That Influence the Indonesia’s Gen Z in Reducing Food Waste M Fariz Fadillah, Mardianto Fajri Juli Rahman, Nur Zendrato Suci, Rahmadani Filzah, Syakirah H Social Sciences (General) HN Social history and conditions. Social problems. Social reform QA76 Computer software Zero hunger is one of the goals that is still being realized in the Sustainable Development Goals (SDGs). With conditions in Indonesia, which currently occupies fourth place in the amount of food waste worldwide, with a weight reaching 20.93 tons per year. This is certainly a serious enough problem to realize sustainable development. Indonesia, which is currently dominated by Gen Z, certainly needs to pay more attention to this food waste so that it doesn't continue in the future. This problem makes it important to analyze the factors that influence Gen Z Indonesia in reducing food waste. This research aims to form a structural model that explains the factors that influence Gen Z in reducing food waste. The variables used in this research are the influence of social media content, millennial eating manners, food consumption efficiency, the role of social demographics, and commitment to reducing food waste. which was analyzed using the Structural Equation Modeling Partial Least Square (SEM-PLS) method. The research results show that the factors that influence Gen Z are the influence of social media content and the role of social demographics. Through this research, recommendations for activities related to efforts to reduce food waste based on SEM-PLS can be formulated to realize one of the goals of sustainable development. INTI International University 2024-07 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1941/1/484 M Fariz Fadillah, Mardianto and Fajri Juli Rahman, Nur Zendrato and Suci, Rahmadani and Filzah, Syakirah (2024) Analyzing Factors That Influence the Indonesia’s Gen Z in Reducing Food Waste. Journal of Data Science, 2024 (14). pp. 1-12. ISSN 2805-5160 http://ipublishing.intimal.edu.my/jods.html
spellingShingle H Social Sciences (General)
HN Social history and conditions. Social problems. Social reform
QA76 Computer software
M Fariz Fadillah, Mardianto
Fajri Juli Rahman, Nur Zendrato
Suci, Rahmadani
Filzah, Syakirah
Analyzing Factors That Influence the Indonesia’s Gen Z in Reducing Food Waste
title Analyzing Factors That Influence the Indonesia’s Gen Z in Reducing Food Waste
title_full Analyzing Factors That Influence the Indonesia’s Gen Z in Reducing Food Waste
title_fullStr Analyzing Factors That Influence the Indonesia’s Gen Z in Reducing Food Waste
title_full_unstemmed Analyzing Factors That Influence the Indonesia’s Gen Z in Reducing Food Waste
title_short Analyzing Factors That Influence the Indonesia’s Gen Z in Reducing Food Waste
title_sort analyzing factors that influence the indonesia’s gen z in reducing food waste
topic H Social Sciences (General)
HN Social history and conditions. Social problems. Social reform
QA76 Computer software
url http://eprints.intimal.edu.my/1941/
http://eprints.intimal.edu.my/1941/
http://eprints.intimal.edu.my/1941/1/484