IMPACT OF INSTAGRAM AND YOUTUBE INFLUENCERS ON CONSUMER BEHAVIOUR IN DELHI NCR

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IMPACT OF INSTAGRAM AND YOUTUBE INFLUENCERS ON CONSUMER BEHAVIOUR IN DELHI NCR

This study investigates the influence of YouTube and Instagram influencers on consumer behaviour in Delhi-National Capital Region, India. The study seeks to assess the relative impact of Instagram and YouTube marketing components in terms of establishing brand value and consumer preferences. It also...

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Bibliographic Details
Main Authors:	Vandana, ., Komal, .
Format:	Article
Language:	English
Published:	INTI International University 2023
Subjects:	H Social Sciences (General) HE Transportation and Communications HF Commerce
Online Access:	http://eprints.intimal.edu.my/1871/ http://eprints.intimal.edu.my/1871/1/jobss2023_32.pdf

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