BEYOND SCREENS- NETFLIX'S SAGA IN BANGLADESH
Netflix, the globally renowned online streaming service, made its foray into the Bangladeshi market in 2016, offering subscribers access to a vast library of Movies and TV-Series through its diverse plans. Despite the platform's popularity, the number of Bangladeshi subscribers stands at...
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| Format: | Article |
| Language: | English |
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INTI International University
2023
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| Online Access: | http://eprints.intimal.edu.my/1870/ http://eprints.intimal.edu.my/1870/1/jobss2023_31.pdf |
| Summary: | Netflix, the globally renowned online streaming service, made its foray into the Bangladeshi
market in 2016, offering subscribers access to a vast library of Movies and TV-Series through its
diverse plans. Despite the platform's popularity, the number of Bangladeshi subscribers stands at
approximately 200,000, a figure steadily increasing each month. However, the absence of a robust
tax collection mechanism has left the Bangladeshi government unable to harness the potential
revenue stream, estimated at around $21 million annually. This incongruity stems from subscribers
predominantly utilizing international credit cards and gift card purchases for subscription
payments, contributing to a taxation challenge. In the context of Bangladesh's economic landscape,
characterized by a predominantly low-income population, the adoption of paid entertainment
services, exemplified by Netflix, encounters resistance. This resistance emanates from concerns
about affordability, with a significant portion of the population expressing hesitation to allocate
funds for entertainment purposes. Criticisms range from perceived high pricing structures to
complexities in payment systems. As the dynamics of entertainment consumption evolve within
Bangladesh, this exploration delves into the challenges and nuances surrounding Netflix's presence
in a socio-economically diverse landscape. |
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